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Chugger Knights

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Brief Brand Explainer

ChuggerKnights is a newly developed game from a small team in upstate New York. After getting their patent and finalizing manufacturing, they were ready to release their game to the public after
20 months of development. The brand was actively building its influence through social media and content marketing.

Plan Of Action

The strategy begins with comprehensive market research and consulting to identify key trends, consumer behavior, and competitive positioning. This insight informs the development and execution of targeted email and SMS marketing campaigns designed to nurture leads and drive conversions. Simultaneously, paid media channels are optimized and managed to maximize ROI across platforms such as Google Ads, Meta, and TikTok. To strengthen brand presence and engagement, a robust social media strategy is deployed alongside influencer partnerships that align with the brand’s values and target audience.

Brand Goals

  • Build an active & engaged early access list for the upcoming presale launch of the ChuggerKnights game. The brand at the time had ~ 12k active emails.


Brand Challenges

  • Effectively managing an active email/SMS list.
  • Creating thoughtful/engaging content to keep early access members excited.
  • Maximizing new member acquisition with social and paid media.

The Results & Achievements

  • Provided 80 HRs of market research for brand and product market fit.
  • Leveraged existing viral brand media to drive down CPA to less than $2 per email on average.
  • Collaborated with 8 Instagram influencers driving +45k post shares and +1.8M views
  • Scaled the early access email list by 7k in 30 days.
  • Activated email campaigns with +40% open rates, driving ~ $40k in less than 6 hours post-launch.
  • Added a product upsell, driving $7k additional revenue post-launch with endless future revenue.

Lets Address Your Questions Today!

Absolutely! We provide both design and development services, creating fully responsive, user-friendly websites that align with your brand and goals.

Absolutely! We provide both design and development services, creating fully responsive, user-friendly websites that align with your brand and goals.

Absolutely! We provide both design and development services, creating fully responsive, user-friendly websites that align with your brand and goals.

Absolutely! We provide both design and development services, creating fully responsive, user-friendly websites that align with your brand and goals.

Absolutely! We provide both design and development services, creating fully responsive, user-friendly websites that align with your brand and goals.

Project Name

Chugger Knights

Category

Web Design

Clients

Shane Chichester

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(929) 437-2223

support@puremarketing.ai

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